Drive a steady stream of qualified,buy-ready leads
Paid media can deliver quick results that immediately impact your bottom-line. Whether you’re expanding your audience with paid social, or generating qualified leads through PPC, having a strong, robust, and long-term strategy in place is crucial to achieving a high ROI from your efforts.
Paid Search
When it comes to driving a steady stream of qualified leads, paid search ads are a powerful tool. Reaching the top of the search results page using SEO takes time and patience. A correctly formulated PPC strategy offers instant top-page visibility.
Paid Social
Investigating is paid social can be a cost-effective way of growing your customer base and driving qualified traffic to your site. Creating profitable paid social ads requires a structured strategy and compelling copy & creative to drive engagement from your target audience.
Display Advertising
Often known as banner ads, display advertising can be a cost-effective way of exposing your brand to a relevant audience. Whether you’re looking to drive awareness or to form part of a direct response campaign, I can help integrate display into your existing digital strategy.
Retargeting
Remarketing gives advertisers the ability to target users who have already visited their site. This is an effective way of re-engaging lost visitors to bring them back on to the purchase journey, and can be used across your paid campaigns to drive higher conversion rates.
Google Shopping
If you’re not listing the products from your online store on Google shopping, you may be missing a huge opportunity. Creating the right presence on this powerful channel can help ensure your products are getting visibility early in your customer’s purchase journey.
PPC Audit
With a range of factors to consider, a PPC account can be a complex setup, which is often made more complex over time. A PPC audit spot-check will identify the opportunities in your current setup, with actionable recommendations to deliver better results.